This may sound corny or so cliché to many but it is true and I feel it is important to share with our Madanilla family
Why We Do What We Do. Quick answer:
It's all about the people and creating jobs to fight Madagascar poverty.
If you had 80% of the world's sugar, oil, energy, electricity, water, any other resource, would it be fair to assume you should do pretty well for yourself? Yes, I thought so too.
Madagascar produces over 80% of the world's total vanilla each year. And yet, it remains one of the poorest under developed countries in the world.
So Why are Madagascar farmers and curers kept below the poverty line? Short simplistic answer: They get taken advantage of by foreign importers who dictate their purchase price to the farmers who have no bargaining power and end up being forced to accept them.
That's why Madanilla was created. Did you know that on average, by the time a consumer purchases vanilla at a local store, there would have been at least 4 or 5 middlemen between the vanilla workers and the buyer? Each middlemen applying a solid mark up of course.
At Madanilla, we plant, grow, harvest, cure, sort, pack and export vanilla directly from the farm to vanilla buyers so that you get the most premium quality at fair prices with profits going directly to those doing the work: Madagascar workers.
It takes 4 to 5 months (from June to November) of hard, manual labour work to produce fragrant vanilla beans and at the end, even when the vanilla rates have reached unprecedented heights, the farmers are not the ones benefiting from it, foreign exporters and distributors are the ones coming out with bigger pockets.
I founded Madanilla with the goal of building a direct connection between Madagascar farmers and you, vanilla lovers, so that you get full traceability on the product, premium quality, a reliable supply and at the same time, you are 100% certain the profits go back to those who do the work and need it the most, vanilla workers.
I strongly believe that one way to reduce poverty in Madagascar is by preserving and expanding job creation so that women and men working in the vanilla ecosystem can rely on a sustainable income to provide for their families, to send their children to schools and offer them better opportunities.
By shopping Madanilla, you get quality organic vanilla beans, a reliable consistent supply throughout the year and at the same time you help preserving and creating jobs in Madagascar. And that's our bit of action to fight poverty in the land where my parents are from.
For that, I want to say a massive MISAOTRA (Thank you Malagasy) for visiting this page and shopping Madanilla.
Madly,
Gael
Founder of Madanilla Holdings Pte Ltd
